National Blessings in a Backpack Day
September 27, 2018
Thank you in advance for your assistance in coordinating another successful “Blessings in a Backpack Day” — which is
September 27, 2018. To support you in your efforts, we’ve put together a toolkit of communications resources that you will find helpful in the planning and promotion of your event.
This is a great opportunity to raise awareness and elevate the work you are doing with Blessings in a Backpack through digital and news media. To do so, we have created the following documents for you:
• Blessings in a Backpack talking points & fact sheet: If media attend your event, it is important to ensure that you are
prepared to speak about your work with Blessings in a Backpack with the reporter(s). It is also helpful to identify 1-2 other people that would make for strong interviews as well (for example, the school principal, a very involved teacher or social worker, a student who is a recipient of Blessings and his/her parents, etc.). These talking points will provide you with some basic Blessings in a Backpack factual information, but you should also have local data and information on hand. It would be a good idea to share this information with the mayor’s office as well.
• Template news advisory: This document is used to alert news media about an event taking place and invite them to
attend – providing the basic what, who, where, and when information. We recommend that this be sent to local journalists and news outlets on September 24 and 27. If your mayor is attending, you should collaborate with their office, as they likely have good relations with local media and usually require approval before announcing that the mayor is attending an event.
• Template news release: This document summarizes the event and provides journalists with ample information to write or produce a story. This should be sent out to news media after your event on September 27. We again encourage you to collaborate on this with the mayor’s office — asking for an approved quote to be included.
• Template event agenda: This is an example of how your Blessings in a Backpack Day event could run, with suggested speakers or activities that you can build in to make this packing with your mayor a special one.
• Social media images for you and your volunteers use on your Facebook, Twitter, Instagram, and LinkedIn
platforms in advance of and on the day of Blessings in a Backpack Week.
Saturday: National coffee day
(Not an official part of the week, but we’ll celebrate it!)
While these documents are meant to aid your communications efforts around “Blessings in a Backpack Day,” our planning team is available and willing to answer any questions and provide additional support as needed. Please feel free to email firstname.lastname@example.org with any questions.
Thank you for participating in this year’s national “Blessings in a Backpack Day,” and for your continued dedication to help us feed the children of America!
– The Blessings in a Backpack Day Marketing Team
Return to the PC Toolkit.