Start a Giving Tuesday Fundraiser

Start a Giving Tuesday Fundraiser

About Giving Tuesday

ABOUT GIVING TUESDAY

Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, Giving Tuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Click here to learn more about this global day of giving.

Thanks to our friends at Vera Bradley, individuals who raise $300 or more through their fundraiser will receive a free backpack. Now’s your chance to get a backpack like the ones Vera Bradley donated to our kids this back-to-school season!

1. PLEDGE YOUR SUPPORT

You’re already on the right page! Fill out the simple form below to let us know your intention to host a Facebook fundraiser on Giving Tuesday and then share your commitment with your friends and family!

2. MAKE A DIFFERENCE

When Giving Tuesday is getting close, someone from the Blessings team will share a simple guide on how to create a fundraising page. Then you’ll be ready to start asking your friends and family to contribute to feed kids on the weekends.

I Want to Start a Giving Tuesday Fundraiser

 

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WHAT DO WE DO?

Blessings in a Backpack mobilizes communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.

Blessings in a Backpack is a 501(c)(3) non-profit organization currently feeding  87,000 children in more than 1,000 schools in 45 U.S. states and the District of Columbia.

WHY DO WE DO IT?

There are more than 13.1 million children in this country who are at risk of hunger. The consequences of hunger are much more than a growling stomach. Poor nutrition can result in a weaker immune system, increased hospitalization, lower IQ, shorter attention spans, and lower academic achievement. Children are fed during the school week by federal government programs, but we want to make sure they’re getting nutritional meals over the weekend, too.

GIVING TUESDAY TOOLKIT

GIVING TUESDAY TOOLKIT

The Giving Tuesday theme for 2019 is “When you give to Blessings in a Backpack, you become a Superhero for kids.”

Our goal is to raise $50,000 total on Giving Tuesday, Dec. 3, 2019. This goal includes money raised on a local level by programs and by the national office.

We encourage you to set up a Facebook fundraiser and use the superhero images below to reach your fundraising goal. Fill out the form above to let us know your intention to host a Facebook fundraiser on Giving Tuesday.

We also invite you to tell the Blessings in a Backpack story that means the most to you.

Tell Your Blessings in a Backpack Story

Share about the cause that matters most to you—feeding hungry kids on the weekends. We ask you to tell the story that means the most to you about your experiences at Blessings in a Backpack. This story could be the story of a child, a family, a future changed for good, or how it changed their own lives or perspectives.

A Sample of Volunteers Stories On Our Vimeo Page:

Rectangle Images for Facebook Fundraiser and Twitter

Use these images created specifically your Facebook fundraiser and Twitter posts on Giving Tuesday to create a call to action and show that anyone, anywhere, can be a superhero for hungry kids! Be sure to tag @blessingsinabackpack (Facebook) or @blessinbackpack (Twitter) and use #GivingTuesday in your caption.

Suggested wording for “Why are you raising money” when setting up a Facebook Fundraiser:

This #GivingTuesday I’m supporting @blessingsinabackpack because 13 million kids in the USA eat meals at school during the week, but are at risk of going hungry on the weekends. Who will feed the kids this weekend? Why not you? Whether you donate $5 or $500, every little bit helps. Thank you for your support. I’ve included information about Blessings in a Backpack below.

Blessings in a Backpack mobilizes communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.

Suggested caption for Twitter:

This #GivingTuesday I’m supporting @BlessinBackpack because 13 million kids in the USA eat meals at school during the week, but are at risk of going hungry on the weekends. Who will feed the kids this weekend? #Donate in support of #blessingsinabackpack today: https://www.blessingsinabackpack.org/ways-to-donate/

Square Images for Instagram

Use these images created specifically your Instagram newsfeed on Giving Tuesday. Be sure to tag @blessingsinabackpack and use #GivingTuesday in your caption. In our bio, link to your Facebook fundraiser or to https://www.blessingsinabackpack.org/ways-to-donate/. 

Suggested caption:

This #GivingTuesday I’m supporting @blessingsinabackpack because 13 million kids in the USA eat meals at school during the week, but are at risk of going hungry on the weekends. Who will feed the kids this weekend? Why not you? Link in my bio to #donate today! #blessingsinabackpack

Facebook and Instagram Stories

Use these images created specifically for Facebook and Instagram Stories on Giving Tuesday. We’ve left space on the images to add personalized text and tag @blessingsinabackpack and #GivingTuesday.

On Instagram, you can now include a donation badge to ask your followers to donate in support of Blessings in a Backpack, and setting it up is easy! Watch the video below to learn more; example of an Instagram story with the donation badge and tags to the right.

Instagram’s owner, Facebook, will cover the credit-card processing fees and costs of operating the feature, so Blessings will receive 100 percent of the donations.

Above: Learn how to add a donation badge to your Instagram story.

The Weekend Avengers

Buddy and Betsy, the Weekend Avengers, share the message that not all superheroes wear backpacks, but ours do!

Post this video on your social media to encourage your friends and followers to give more children the power to live their lives without hunger.

Suggested caption:

Today is the day to throw on your cape and fly into action for hungry kids. Make a life changing gift of $XX today to help PROGRAM NAME provide hunger-free weekends for kids in our community. Who will feed the kids this weekend? Why not you? #Donate in support of @blessingsinabackpack this #GivingTuesday.

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