Spavia Day Spa, the resort-inspired day spa with 60 locations nationwide, is proud to announce a charitable initiative in partnership with IMAGE Skincare and Blessings in a Backpack in honor of its 20th anniversary. This initiative is part of Spavia Cares, the brand’s year-round philanthropic program where every spa partners with local organizations by fundraising, volunteering, and donating to causes that support education, health, community development, animal welfare, and more. The campaign kicks off with open house events at Spavia locations across the country, marking the start of a month-long effort centered on wellness, community engagement, and giving back.

Starting September 1, guests at Spavia locations nationwide can experience the limited-time Platinum Ice & Glow Facial, a result-driven treatment powered by IMAGE Skincare’s newest AGELESS+ retinol innovation. For each facial performed in September, Spavia National and IMAGE Skincare will donate a combined $25 to Blessings in a Backpack. Aligning with Hunger Action Month, these donations will help provide weekend meals to children facing food insecurity.

“This partnership truly reflects the heart of Spavia Cares and the core of who we are,” said Allison Langenderfer, co-founder of Spavia. “Marking this 20-year milestone with a meaningful donation to children in need feels like the most authentic way to honor Spavia’s mission of making a positive difference in the world, one guest at a time. We’re proud to partner with two organizations that share our values, and we hope this campaign inspires our guests to feel good and do good, all in one visit.”

Blessings in a Backpack provides more than 3 million bags of weekend nutrition each school year to children who rely on school lunch programs but face hunger on weekends. With back-to-school season marking a high-need period for many families, the campaign aims to make a tangible difference where it matters most. As an extension of Spavia Cares, the brand and its franchise owners are supporting additional local charity partners with various giveback efforts that will greatly impact meaningful causes.

“Food insecurity doesn’t take weekends off, and neither do we,” said Nikki Grizzle, vice president of national partnerships at Blessings in a Backpack. “This partnership with Spavia and IMAGE Skincare is a beautiful example of how businesses can champion real change. Each facial helps ensure a child returns to school on Monday ready to learn, grow, and thrive.”

The Platinum Ice & Glow Facial was developed exclusively for Spavia’s 20th anniversary in collaboration with IMAGE Skincare. It delivers both instant and long-term results with an ice-like cooling sensation that calms, lifts, and depuffs to deliver powerful results.

“Celebrating Spavia’s 20th anniversary with a treatment that nourishes both skin and spirit is something we’re incredibly proud to be part of,” said Michele Snyder, chief marketing and innovation officer of IMAGE Skincare. “This partnership reflects what we believe at our core, which is that beauty is more than skin deep. When guests choose this facial, they’re investing in themselves and helping feed children in need. That’s the kind of impact that stays with you.”

A calming oasis in your backyard, Spavia invites guests to visit their neighborhood day spa and enjoy an affordable luxury experience like never before. Open seven days a week, guests are welcome to relax in a resort-inspired atmosphere with a variety of result-driven massage and skin care treatments including facials, body wraps, waxing, lash extensions, make-up, and more. With plush spa robes and sandals, a tranquil retreat area, warm aromatherapy neck pillows, inspirational readings, exotic teas, and the ability to customize every aspect of any treatment, there is something for everyone to enjoy.