PC Toolkit: Marketing Tools
Click here to access Blessings in a Backpack logos, social media images, and to request a logo for your program.
Blessings in a Backpack’s Boilerplate
Hunger has both short- and long-term negative effects on children’s health and ability to succeed in school. Blessings in a Backpack mobilizes communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry. Blessings in a Backpack provided 3 million hunger-free weekends for more than 83,000 kids in 45 states and Washington D.C. For more information, visit blessingsinabackpack.org.
Spring 2019 Superhero Campaign
Not all superheroes wear capes. Some feed kids on the weekends! This spring, we are celebrating our volunteers and donors (affectionately known as the Blessings’ Weekend Avengers) in their fight against childhood hunger. To help you tell the story of the Weekend Avengers, and to help you raise funds for your program, our marketing team has developed a super fun comic strip that can help with your fundraising. Customize the letter, available as Word document, and print. Then, print the PDF of the comic strip on the opposite side of the paper.
Full page comic strip
Customizable spring solicitation letter (Word doc)
Use the images below on social media to thank the superheroes in your community and to fundraise to add kids to your program next school year:
- The social media images are compressed in a zip file. To decompress a zip file on a PC, right-click on the folder, select Extract All, and follow the instructions. On a Mac, double click on the folder and a new folder with all the files should appear in your Finder.
Click here to download the social media images for this campaign
Click here for Facebook cover photo
Click here for Twitter cover photo
Click here for the video “Weekend Avengers”
‘Back to School’ Social Media Campaign
For a lot of kids, food is their most important school supply. Because when kids have enough food, they do better in school. Use these images on social media for your program’s Back to School social media fundraising campaign!
- The ads sized for Instagram and Facebook are compressed in a zip file. To decompress a zip file on a PC, right-click on the folder, select Extract All, and follow the instructions. On a Mac, double click on the folder and a new folder with all the files should appear in your Finder.
Click here to download the ads sized for Instagram
Click here to download the ads sized for Facebook and Twitter
Click here for Facebook cover photo
Click here for Twitter cover photo
